Welcome to Laurier Library's MBA - Applied Business Research Guide. This guide will introduce you to some of the different types of business research you may need to do while working on your consultation projects - this can include conducting primary research in the form of surveys, or will require industry research, Literature Reviews and so on. Throughout the guide, you will find various links to Tutorial Videos, which can provide extra assistance in developing your research.
Primary research can be a valuable way of gaining information about your client and their customer/consumer base - the library has a number of excellent resources available to help you in building surveys and other research tools. Books can help you understand the best way to structure surveys and how to create questions that will best assist your research.
Start by doing a search in the Library Catalogue for any books on survey creation. Alternatively, you can search these ebook collections:
- ProQuest EBook Central (opens in new tab)
- Scholars Portal Books (opens in new tab)
- University Press Scholarship (opens in new tab)
Some recommended titles include:
- Handbook of Survey Research (HN29 .H294 2010)
- Designing & Doing Survey Research (HA31.2 .A5195)
- The Problem with Survey Research (HA31.2 B43)
This kind of research involves collection information from sources such as: articles, books, reports, websites and so on. You will need to use a variety of different sources when conducting this kind of research.
Article research can help you understand the problem(s) you are working towards solving, or help you better understand the industry you are working in and if you are conducting a literature review, you will find these resources invaluable. Use the following article databases to find articles and reports:
Includes trade and scholarly journals in a variety of fields.
Index for business and management publications.
A full-text resource with news, business information and journal articles drawn from almost 9000 worldwide sources.
Provides access to thousands of full-text online academic journals.
Index for scholarly, professional and popular literature on Canadian Business and Current Affairs
Provides access to the full text of Canadian news sources from many Canadian newspapers, including articles, columns, editorials and features.
For a complete list of Industry Research resources, see the Industry Research subject page.
This is a list of the top industry resources that we recommend you start your research with:
This resource provides a listing of Canadian Associations. Associations may provide detailed information on their respective industry. N.B. Be sure to uncheck all databases, with the exception of Associations Canada.
Contains Canadian and US Industry Reports, iExpert Summaries, and Business Environment Profiles. Industry market research reports contain such information as trends, statistics & analysis on market size, market share of major companies, industry growth rates, and key external forces affecting supply and demand.
Provides industry reports and analysis including Porter's Five Forces analysis. Enter in keyword. Select "Industries" from drop-down menu. Learn how to use Marketline to find Five Forces analysis from this video tutorial.
Offers industry/market analysis and forecasting. Select an industry from drop-down "Industries" menu or enter keyword in search box.
For a complete list of Company resources, please see Company Research subject page.
This is a list of some of the top resources for doing company research:
Find annual reports for publicly traded (Canadian) companies.
Coverage contains company filings for over 10,000 publicly-traded companies worldwide. Enter the company name or ticker symbol in the search box > click GO
Enter the company name in the search box > select "Companies" from the drop down menu - includes SWOT analyses for various companies
Provides some information on the market share for Canadian companies, products and/or services, but the main focus is tUS and International. Search by company, product, industry keyword, or industry classification codes.
Includes data on market share, brand share, and retail share of companies and products globally or by country/region.
Citing Your Sources
Citing your sources is an important part of any academic project - please make sure you review the guidelines around properly citing your research and if you are ever in doubt, just ask!