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Managing an Arts-Centered Career

Course Number: MU200

Subject: Music

Citing your sources

If you use it, acknowledge it!

Regardless of where you get your information from, you should acknowledge where you got it from. The Library has many resources that help you figure out how to cite. For common examples of citations, use the Purdue OWL Style Guide.

Industry Research

The Library subscribes to a number of tools that help you determine industry and market information on trends, market share, market size, competitive forces, etc. 

  • Associations Canada
    • This resource provides a listing of Canadian Associations. NOTES:
      • only 1 campus-user at a time, please logout when finished
      • uncheck all databases, with the exception of Associations Canada
  • IBISWorld
    • Provides Canadian, US, and Chinese industry reports containing trends, statistics & analysis on market size, market share of major companies, industry growth rates, major market segments and key external forces affecting supply and demand within the industry.

Use the Omni to identify magazine, trade, and journal articles at Laurier.

  • on the results page, limit to "Articles"
  • further limiters under "Resource Type", e.g., Magazine articles
  • remember to use "quotation marks" when searching for phrases
  • limit publication year if applicable

For a deeper dive, search in one of the following specialized databases

The library subscribes to many magazines that are otherwise subscription-based if you come across the title via Google. For example:


Use the Omni to identify popular and academic books at Laurier.

  • limit to "Books and eBooks" on the left side of search results
  • remember to use "quotation marks" when searching for phrases
  • limit publication year if applicable

The Music Librarian collects books related to the business aspects of the creative arts, such as Alison Gerber's The Work of Art: Value in Creative Careers (Redwood City: Stanford University Press, 2017). For many more titles, consult this list:

Ebooks: Creative arts and business


Alexander, Franceska. Gallery Ready: A Creative Blueprint for Visual Artists. New York: Morgan James Publishing, 2018.

Bartmański, Dominik, and Ian Woodward. Labels: Making Independent Music. 1st edition. London: Bloomsbury Publishing, 2020.

Beech, Nic, and Charlotte Gilmore, eds. Organising Music: Theory, Practice, Performance. Cambridge: Cambridge University Press, 2015.

Bruenger, David. Create, Produce, Consume: New Models for Understanding Music Business. Berkeley, CA: University of California Press, 2019.

Brzozowska, Blanka, and Patryk Galuszka. Crowdfunding and Independence in Film and Music. Milton: Taylor and Francis, 2021.

Dromey, Chris. The Classical Music Industry. United Kingdom: Routledge, 2018.

Jay Hodgson, Russ Hepworth-Sawyer, Justin Paterson, and Rob Toulson. Innovation in Music: Performance, Production, Technology and Business. Routledge, 2019.

Khaire, Mukti. Culture and Commerce: The Value of Entrepreneurship in Creative Industries. Stanford, California: Stanford Business Books, 2017.

Mazierska, Ewa, Les Gillon, and Tony Rigg.Popular Music in the Post-Digital Age: Politics, Economy, Culture and Technology. New York: Bloomsbury Academic & Professional, 2018.

Munoz, J. Mark, and Julienne W Shields. Arts and Entrepreneurship. New York: Business Expert Press, 2017.

Swick, Bill.Building an Award-Winning Guitar Program: A Guide for Music Educators. New York: Oxford University Press, 2022.

Taylor, Timothy D. Working Musicians: Labor and Creativity in Film and Television Production. Duke University Press, 2023.

Tschmuck, Peter. The Economics of Music. Newcastle Upon Tyne: Agenda Publishing, 2021.

Wolfe, Paula. Women in the Studio: Creativity, Control and Gender in Popular Music Sound Production. Milton: Taylor and Francis, 2019.

Branding and Marketing

Allan, David. This Note’s for You : Popular Music + Advertising = Marketing Excellence. New York: Business Expert Press, 2015.

Gause, Alina. Presenting Without Pandering - Self-Marketing for Creatives: A Psychological Guide. Berlin: Springer, 2022.

Lieb, Kristin J. Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars. Vol. 1. United Kingdom: Routledge, 2018.

Lund, Kevin. Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human. Newburyport, Massachusetts: Career Press, 2018.

Meier, Leslie M. Popular Music as Promotion: Music and Branding in the Digital Age. Chicester: Polity Press, 2017.

Minskey, Laurence, and Colleen Fahey. Audio Branding: Using Sound to Build Your Brand. London: Kogan Page, 2017.

Rhine, Anthony S. How to Market the Arts: A Practical Approach for the 21st Century. Oxford: Oxford University Press, 2022.

Sheinkop, Eric. Return of the Hustle: The Art of Marketing with Music. London: Palgrave Macmillan, 2016.

Wroblewski, Lukasz, and Bonita M Colb. Culture Management : Strategy and Marketing AspectsBerlin: Logos Verlag Berlin, 2017.

Small business

Baxter, Lucy. Running a Creative Company in the Digital Age. Harpenden: Oldcastle Books, 2017.

Dumbreck, Allan, and Gayle McPherson. Music Entrepreneurship. London, England: Bloomsbury Methuen Drama, 2020.

Franklin, Michael, and Emery H Mikel. The Art of Business: A Guide for Creative Arts Therapists Starting on a Path to Self-Employment. London: Jessica Kingsley Publishers, 2013.

Rowe, Sharon. The Magic of Tiny Business: You Don’t Have to Go Big to Make a Great Living. Oakland: Berrett-Koehler Publishers, 2018.
Virk, Rizwan. Startup Myths and Models: What You Won’t Learn in Business School. New York: Columbia Business School Publishing, 2020. 


Jones, Ellis. DIY Music and the Politics of Social Media. New York: Bloomsbury Publishing, 2021.

Nancy K. Baym. Playing to the Crowd: Musicians, Audiences, and the Intimate Work of Connection. New York: NYU Press, 2018.

Rogers, Holly, Joana Freitas, and João Francisco Porfírio. YouTube and Music: Online Culture and Everyday Life. New York: Bloomsbury Academic, 2023.

Singer, Howie, and Bill Rosenblatt. Key Changes: The Ten Times Technology Transformed the Music Industry. Oxford: Oxford University Press, 2023.

Websites about arts entrepreneurship