Course Number: BU470Subject: Business Brand Audit: Resources Key industry databases: ABI/Inform Complete Locate industry reports, market reports, and articles. Enter the industry or market in the search box or search by NAICS code (found under the "More search options" heading). Narrow your results by source type/ document type/ location and/or publication date. IBISWorld Industry reports that include an industry outlook, an overview of the competitive landscape and key statistics. Search by keyword and limit to geography: Canada or U.S. Marketline Company information contained in this database typically includes a list of brand names associated with the company. Select the "Major Products and Services" link to see a list of major brands associated with a chosen company. Passport Contains market research data, i.e. information on consumer lifestyles and market size. S&P NetAdvantage Comprised of detailed surveys for over 50 U.S. industries. Coverage includes industry trends and a guide to analyzing companies in each industry. To access> Click on the "Industries" tab at the top of the screen and select your industry from the drop down menu or use the drop down menu under "Quick Links – Recently Updated Industry Surveys" from the main page. CIRC’s Associations Canada Canada's Information Resource Centre (CIRC) provides a listing of Canadian Associations. Associations can provide detailed information on their respective industry. N.B. Be sure to uncheck all databases, with the exception of Associations Canada. Article databases: Using articles you can search Brand related themes for each section of your Brand Audit assignment ABI/Inform Trade & Industry Contains trade and industry articles covering market trends, products, and companies CBCA Complete Includes articles from Canadian journals, magazines, and news resources Business Source Complete Provides business articles, case studies, industry reports, and market research data Factiva Provides access to newspapers and other popular articles from an international perspective. Excellent Branding Resource Business Premium Collection Provides access to key business journals Key websites: Industry | Branding | Advertising Interbrand - brandchannel.com Click on "The Best 100 Brands" CANSIM Contains Canadian industry statistics Market Research World A UK based online portal that offers a number of online resources including reports and articles related to market research. Includes global coverage but with a strong emphasis on Europe. To locate market research articles and reports see the menu and select “Market Research Findings”, “Library of Research Articles”, or “Market Research News”. Nielsen Nielsen is a global information and measurement company that provides market research related reports. Coverage includes over 100 countries. When searching for relevant reports select “Insights” from up-top and then use the tool-bar on the left to narrow your results. Alternatively, you can enter in keywords into the search bar located at the top-right to locate relevant results. Most reports are available for free immediately, while others can be requested free of charge. brandchannel.com A website which provides on the subject of brands and branding.Includes research papers published by consulting firms and market research firms, a directory of brand agencies and experts by specialty, and a branding glossary. Best Global Brands - Brandirectory