Course Number: BU470 Subject: Business Brand Audit: ResourcesKey industry databases:ABI/Inform CompleteLocate industry reports, market reports, and articles. Enter the industry or market in the search box or search by NAICS code (found under the "More search options" heading). Narrow your results by source type/ document type/ location and/or publication date.IBISWorldIndustry reports that include an industry outlook, an overview of the competitive landscape and key statistics. Search by keyword and limit to geography: Canada or U.S.MarketlineCompany information contained in this database typically includes a list of brand names associated with the company. Select the "Major Products and Services" link to see a list of major brands associated with a chosen company.PassportContains market research data, i.e. information on consumer lifestyles and market size.S&P NetAdvantageComprised of detailed surveys for over 50 U.S. industries. Coverage includes industry trends and a guide to analyzing companies in each industry. To access> Click on the "Industries" tab at the top of the screen and select your industry from the drop down menu or use the drop down menu under "Quick Links – Recently Updated Industry Surveys" from the main page.CIRC’s Associations CanadaCanada's Information Resource Centre (CIRC) provides a listing of Canadian Associations. Associations can provide detailed information on their respective industry. N.B. Be sure to uncheck all databases, with the exception of Associations Canada.Article databases:Using articles you can search Brand related themes for each section of your Brand Audit assignmentABI/Inform Trade & IndustryContains trade and industry articles covering market trends, products, and companiesCBCA CompleteIncludes articles from Canadian journals, magazines, and news resourcesBusiness Source CompleteProvides business articles, case studies, industry reports, and market research dataFactivaProvides access to newspapers and other popular articles from an international perspective. Excellent Branding ResourceBusiness Premium CollectionProvides access to key business journalsKey websites: Industry | Branding | AdvertisingInterbrand - brandchannel.comClick on "The Best 100 Brands"CANSIMContains Canadian industry statisticsMarket Research WorldA UK based online portal that offers a number of online resources including reports and articles related to market research. Includes global coverage but with a strong emphasis on Europe. To locate market research articles and reports see the menu and select “Market Research Findings”, “Library of Research Articles”, or “Market Research News”.NielsenNielsen is a global information and measurement company that provides market research related reports. Coverage includes over 100 countries. When searching for relevant reports select “Insights” from up-top and then use the tool-bar on the left to narrow your results. Alternatively, you can enter in keywords into the search bar located at the top-right to locate relevant results. Most reports are available for free immediately, while others can be requested free of charge.Best Global Brands - BrandirectoryListing of brands with a brand profile. (Not a lot of the information is free, but can be a good staring place. popsop​A global brand image site. Includes case studies, opinion pieces, and a weekly review