BU 352 - Market Research Resources - Information Technology

Finding market trends using Passport GMID

  1. Connect to Passport GMID. Accept the Terms and Conditions.
  2. Search for “computers” or “telecommunications” or other relevant keywords in the search bar at the top right hand corner of the page.Searching for comouters in Passport GMID
  3. Select “Filter Analysis” and scroll down to “By Geography” and choose Canada to narrow your results. See related Analysis Reports.Filtering results in Passport GMID

Finding consumer buying behaviour using Business Source Complete

  1. Connect to Business Source Complete.
  2. Complete a Boolean search for “apps” AND “consumer behavio*r”. Click the question mark icon for additional searching tips.Searching in Business Source Complete with keywords
  3. If you get too many results, narrow your search by publication date, source type, or geography. These filters are found at the left-hand side of the page.
  4. Scan your results for relevant articles, including an article entitled: “Mobile app providers need to focus on retention strategies to ensure relevance in the marketplace” for information on the buying behaviour of mobile app users.Search results in Business Source Complete

Finding industry “environmental factors” using Marketline Advantage

  1. Connect to Marketline Advantage.
  2. Waive your cursor over “Industries” and select “Technology and Services”. narrowing by industry
  3. In the right-hand toolbar, refine your results by sub-industry and by geography. refining results by sub-industry and geography
  4. Select a report and note the Table of Contents on the right-hand side for relevant information, including the “Five Forces Analysis” section for environmental factors. Five Forces Analysis for environmental factors

Finding socioeconomic data using Statistics Canada

  1. Connect to Statistics Canada.
  2. Select “Browse by key resource” and then “CANSIM”.Selecting CANSIM from Statistics Canada
  3. Scroll down the page and browse CANSIM by “Subject”. Select “Information and communications technology”. browse CANSIM by subject
  4. Select a subtopic, then a table number for a relevant dataset. CANSIM topic and table selection

Additional marketing resources

A UK based online portal that offers a number of online resources including reports and articles related to market research. Includes global coverage but with a strong emphasis on Europe. To locate market research articles and reports see the left-hand menu and select “Market Research Findings”, then scroll down and select "Information Technology". *Note the other relevant industry sectors.

Finding information technology research in Market Research World