Complete a Boolean search for "home improvement" AND consumer* under "SU Subject Terms". Remember to include quotations around "home improvement" in order to search for it as a phrase which will then retrieve more relevant search results. The "*" symbol will find journal articles that include the various word endings for consumer, such as consumers, consumerism, etc.
Access the report "Today's Outdoor Consumer" for demographic, psychographic and behavioural consumer information.
Finding competitive analysis using Market Share Reporter
Search for the name of a company you would like financial information on, for example "Home Depot", in the search box under the "Company Search" heading, by entering the company symbol or name.
Select the relevant company from the search results, in order to access the company's profile.
Select the "Company Financials" tab to access financial reports such as balance sheets, cash flow statements, income statements, etc. Also see "Business Segments" under "Company Details" for possible financial results for subsidiaries. For further help with finding company financials in Mergent Online watch this video tutorial.