New Venture - Market Potential

Course #: BU111

Determining Market Potential

Examine the market size, location, target customer, consumer spending behaviour, potential revenue stream, etc. for your new venture.

Market size

Location

Target customer

Consumer spending behaviour & patterns

Revenue stream

Article Research

Article research can be a valuable resource for information on a market's viability - including consumer reactions, industry innovations, consumer attitudes and so on. Use the tips below to effectively search a number of article databases.

Tips when searching for articles

Article Databases: