ICE Week Spring 2017

Course #: BU

Welcome to Laurier Library's ICE Week Spring 2017 research guide. This guide provides information sources to help you conduct company, industry, and market research. You may also want to visit the Business Subject Guide for additional resources that will help you successfully complete your case competition research. You can also find a link to helpful video tutorials to the right under Key links.

Use the links below to navigate to the different sections of this guide.

Company Profiles

Mergent Online

Enter the company name or ticker symbol into the search box > then click "Go".

Marketline Advantage

Enter the company name into the search box > select "Companies" from the drop-down menu > then click the “Search” button.

LexisNexis Academic

Select “Get Company Info” (bottom right corner) > enter the company name or ticker symbol > then click "Go".

Passport GMID

Enter the company name into the top right-hand corner search bar > click “Search” > scroll down the list to locate a “Local Company Profile” or “Global Company Profile” or select “Filter Analysis” and filter your results under “By Analysis”.

Factiva

Select "Companies/Markets" from the top bar > "Company" > then enter a company name or ticker symbol > click “Go”.

Infomart

Provides profiles for Canadian companies. Select “Corporate Snapshots” in the left-hand column > enter the company name or stock symbol > then click “Search”.

Hoover’s Company Records (via ProQuest Entrepreneurship)

Select ‘Full text from ProQuest Entrepreneurship’ > then enter the company name into the search bar, or select ‘Browse by company’. Once the desired company is located, select ‘Link to full text’ to be directed to its Hoover’s company profile page.

Company Financials

Mergent Online

Provides annual reports and company financials. To find company financials run a company search > select the "Company Financials" tab > from the drop-down menu select "Balance Sheet", "Income Statement", "Retained Earnings", "Cash Flow" or "All Sections" > click "Refresh". Adjust date range if needed. The data can also be downloaded into Excel format.

Watch the video tutorial Company financials: Mergent Online.

Factiva

Includes financial information such as balance sheets, cash flow, and income statements. Select "Companies/Markets" > "Company" from the top bar > then enter a company name or ticker symbol > select "Financial Results" to choose various financial statements for the company in question.

Infomart

Presents general statistics and financials on top Canadian companies. Select “Corporate Analyzer” in the left-hand column > enter the company name or stock symbol > then click “Search”.

Watch the video tutorial Company financials: Infomart.

Thomson One

Contains company and stock financials and analysis. Enter the company name or stock ticker symbol into the search box (upper left-hand corner) > then click the "Go" button.** You must use Internet Explorer for full functionality of the database (requires IE 7, 8, 9, or 10 with Compatibility View).

Hoover’s Company Records (via ProQuest Entrepreneurship)

Contains profiles, including financials, for over 40,000 public and private companies worldwide; financial information for private companies is generally limited. To access, select ‘Full text from ProQuest Entrepreneurship’ > then enter the company name into the search bar, or select ‘Browse by company’ to browse companies alphabetically. Once the desired company is located, select ‘Link to full text’ to be directed to its Hoover’s company profile page.

Company Analyst Reports

Thomson One

Provides analyst reports from investment banks and consulting firms. Enter company name or stock ticker symbol into the search box (upper left-hand corner) > then click the "Go" button > then navigate to "Company Views" (top bar) > "Research" > "Company Research"; or start with the "Screening & Analysis" tab (top bar) > "Research" > "Research Search". *Default date is set to "Last 90 days". **You must use Internet Explorer for full functionality of the database (requires IE 7, 8, 9, or 10 with Compatibility View).

Watch the video tutorial Analyst reports: Thomson One.

LexisNexis Academic

Select “Get Company Info” (bottom right corner) > enter the company name or ticker symbol > then click "Go" > select the appropriate company from the list > once in the company’s profile page, select “Analyst Reports” or “Zacks Investment Research” located in the left-hand toolbar (under “Financials”).

Company SWOT Analyses

Marketline Advantage

Includes SWOT analyses for selected companies. Enter the company name into the search box > select "Companies" from the drop-down menu > then click the “Search” button > select the appropriate company from the list > once in the company report see the “SWOT Analysis” section in the right-hand column of the report.

Passport GMID

SWOT Analyses for selected international companies are available in the Global Company Profiles. Select “Companies” (top bar) > enter the company name into the search box > click “Search” > select the company’s “Global Company Profile” report > once in the report see the “SWOT” section in the left-hand column of the report (under “Strategic Evaluation”).

Thomson One

Enter company name or stock ticker symbol into the search box (upper left-hand corner) > then click the "Go" button > then navigate to "Company Views" (top bar) > "Research" > "Company Research" > from the “Company Research” page select date range, choose "Title/Text" from the drop-down menu and enter "SWOT" into the text box > click “Search”. *Date default is set to "Last 90 days". **You must use Internet Explorer for full functionality of the database (requires IE 7, 8, 9, or 10 with Compatibility View).

Competitive Analysis Research

LexisNexis Academic

Select “Get Company Info” (bottom right corner) > enter the company name or ticker symbol > then click "Go" > select the correct company from the list > once in the company’s profile page select “Competitors” from the left menu.

For more advanced options, you can create a company list to compare companies operating in the same industry by industry classification codes. On the LexisNexis homepage, above the search box select "Search by Subject or Topic" > click "Dossier(Company, Executive, & Industry)" > select the "Create a Company List" tab> enter SIC or NAICS Code(s) and any other criteria> once search options are chosen, hit the "Create" button > select the "Next" button to customize the list.

Watch the video tutorial Build a Company List

Passport GMID

Produced by Euromonitor, Passport GMID provides data on market shares, brand shares and retail shares of companies and products globally or by country/region. Competitive analysis information can be found in the Company Profile reports, Category Briefings, and Industry Overviews.

Market Share Reporter

Provides information on market share for products, companies and/or services in Canada, U.S., and International. Search by product, company name, industry, or industry classification codes.

S&P NetAdvantage

Includes industry surveys with a comparative company analysis section. Click “Industries” (top ribbon) > select HTML or PDF to view an industry survey > once in the industry survey scroll down to the table of contents and select the section entitled “Comparative Company Analysis”.

Marketline Advantage

Provides information on competitors in Company Profile Reports and Industry Reports. Search for a company or industry > once in the report see the right column for sections entitled “Key Competitors” or “Leading Companies”.

Factiva

Select "Companies/Markets" from the top bar > "Company" > then enter a company name or ticker symbol > click “Go” > once in the company’s profile page select “Peer Comparison” from the left column to view competitors.

Industry Information

IBISWorld

Contains Canadian and US Industry Reports, iExpert Summaries, and Business Environment Profiles. Industry market research reports contain such information as trends, statistics & analysis on market size, market share of major companies, industry growth rates, and key external forces affecting supply and demand.

Passport GMID

Offers industry/market analysis and forecasting. Enter keywords into the top right-hand corner search bar, or select an industry from the industry drop-down menus located in the centre of the page (“Search Statistics”, “Find Analysis”, “Explore Dashboards”).

Marketline Advantage

Provides industry reports and analysis including Porter's Five Forces analysis. Enter in keyword > then select "Industries" from the drop-down menu > click “Search” > refine your results by geography, date, sub-industry.

Learn how to use Marketline to find Five Forces analysis from this video tutorial.

S&P NetAdvantage

Includes industry surveys. Click “Industries” (top ribbon) > select HTML or PDF to view the industry survey > or select “Sub-Industry Review” in the left-hand column for niche industries.

Thomson One

Covers global company and industry research and forecasts. Reports are from key brokerage firms and consultants. To search for industry reports, go to the "Screening & Analysis" tab > "Research" > "Research Search”. You may search by SIC, NAICS or text. *Date default is set to "Last 90 days". ** You must use Internet Explorer for full functionality of the database (requires IE 7, 8, 9, or 10 with Compatibility View).

Learn how to use Thomson One to find industry analyst reports from this video tutorial.

ABI/INFORM Trade & Industry

Contains Business Monitor International (BMI) Industry Reports and First Research Industry Reports. To access click “Browse” at the top > then select the link for BMI Reports or First Research Reports found under “Industry and Market Research”.

Infomart

Provides industry information for major Canadian industries. Under FPAdvisor click on "Industry Reports" > select an industry.

LexisNexis Academic

Contains select industry reports and financial information. On the main homepage, click "Search by Subject or Topic" > then under "Companies" click on "Dossier(Company, Executive, & Industry)" > click on the "Industry" tab > run a search by industry keyword or SIC code or “Browse Industry Hierarchy” > on the Industry Overview page select the “Integra Industry Reports” or select “Reports” in the left column.

Industry Canada

Includes industry profiles. Enter industry keyword into the search box.

Associations Canada

This resource provides a listing of Canadian Associations. Associations may provide detailed information on their respective industry. To find relevant associations, limit your search to only show results from Associations Canada > enter keywords in the search box beside the "Search Words Anywhere" field > then click the "Search Now" button.

Industry Classification Codes

Many government websites, and some databases, organize business information using an industry classification system, with a specific code for each industry. You may find it helpful to look up the code for your industry as part of your research.

Note: If you are researching a very specific or very new industry, it may not be included in these industry classification systems.

The two most common industry classification systems are NAICS and SIC. Both are hierarchical, organized by broad industry categories, and divided into more specific industries.

NAICS (North American Industry Classification System)

Developed in 1997 by Canada, the United States, and Mexico; Industry codes are 2-6 digits long.

SIC (Standard Industrial Classification)

An older industry classification system; NAICS was intended to replace SIC, however, some resources still use SIC codes to classify information.

Market Research

IBISWorld

Contains Canadian and US Industry Reports, iExpert Summaries, and Business Environment Profiles. Industry market research reports contain such information as trends, statistics & analysis on market size, market share of major companies, industry growth rates, and key external forces affecting supply and demand.

Passport GMID

Includes market research data for products, services, companies, industries, and countries; such information includes consumer expenditure data, consumer behaviour, demographic and lifestyle reports, market size, brand and market share data. There are various options for finding relevant data including: Entering keywords into the top right-hand corner search bar > then filtering results accordingly; or selecting the “Consumers” tab (top bar); or selecting “Economies and Consumers” from the centre menus (“Search Statistics”, “Find Analysis”), or selecting “Consumers” from the “Explore Dashboards” drop-down menu.

Marketline Advantage

Includes industry reports with market research information. Enter in keyword > then select "Industries" from the drop-down menu > click “Search” > refine your results by geography, date, sub-industry. The industry reports include the following market research information: market value, market value forecast, market segmentation, market share and market rivalry.

Market Share Reporter

Provides information on market share for products, companies and/or services in Canada, U.S., and International. Search by product, company name, industry, or industry classification codes.

Periodical Indexes

Article databases (also known as “periodical indexes”) bring together a number of different online journals and other resources such as company profiles, industry reports, and market research reports into one search engine. Use the following databases to find articles, reports, and other resources on your topic.

Keep in mind that articles in trade journals or magazines are especially helpful when conducting company, industry, or market research as these publications include current information on companies, industry trends, new products or techniques, and organizational news.

Watch the video tutorial: Better Searching Using AND, OR, NOT

Watch the video tutorial: Better Searching Using Keyword Shortcuts

Business Source Complete

ProQuest Business

ProQuest Entrepreneurship

ABI/INFORM Trade & Industry

CBCA Complete: Business

Factiva

Scholars Portal Journals

Citations

Laurier Library: Citation Styles